
My name means Wisdom Sparkle. I don't know too much about how I got it but I do know the first part is from Greek, second part Moroccan. If pushed, I'd have to say that yes, it does sound like the name of a porn star's pet.
Which brings us neatly onto wearable tech companies, and how they got their names. You probably know the origin stories of Google - a googol is a 1 followed by a hundred zero's - and Amazon - basically just a huge river that begins with A so Jeff Bezos liked that. But here are a few you might not have heard of.
Oculus
Misfit
Fitbit
GoPro
CEO Nick Woodman says the name comes from the fact he'd heard surfers talking about wanting to "go pro", one benefit of which was that people would take footage of/for you. Enter GoPro: the wearable action cam that captures what you're doing.
Xiaomi
Xiaomi means "little rice" or "millet" in Chinese. You know, the stuff in bird seed. Healthy? Ancient? This one hasn't really been explained but MI - its Western branding - has been said to stand for either "mobile internet" or "mission impossible".
Garmin
Pretty straightforward this one. Garmin is a combination of the first names of the company's two founders: Gary Burrell and Min. H. Kao. It's that simple. What a bromance for the ages and better than the original name: ProNav.
TomTom
Doppler Labs
Unconfirmed but we'd bet our Here Ones that Doppler Labs takes its name from the Doppler effect. It's the change in frequency of a wave as the source move towards/away from you & explains why the pitch of sirens changes. Cue AR audio.
Bellabeat
Bellabeat's two co-founders Sandro Mur and Urska Srsen merged Bella-, meant to signify women, and -beat, a reference to a baby's heartbeat, for their startup which now makes lifestyle trackers as well as connected pregnancy accessories. Cute.
Bragi
Again uncomfirmed but hey, we googol-ed. Bragi comes from the word bragr which means "the best or foremost" in Old Norse. And it's also the Old Norse god for poetry and a name in Scandinavia - founder Nikolaj Hviid is Danish.
Which wearable tech startup or company names have got you scratching your head? Let us know and we'll find out what they mean or where they came from.
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