Tory Burch was one of the few Fossil Group partners to forego the release of a smartwatch last year, but it today announced its return with the ToryTrack Tory Smartwatch - yes, that's its full title.
Last releasing the $350 Gigi touchscreen smartwatch back in 2018, the ToryTrack allows the company to re-establish itself among the best smartwatches for women - offering a gamut of new features that sit line with the latest Gen 5 releases from Fossil.
Those include the Fossil Gen 5, Emporio Armani Smartwatch 3 and the Michael Kors Access Lexington 2.
The most important part of this new collection, though, is still the design. The Tory Smartwatch is available in three styles: a gold case with a black strap, a rose gold case with a white strap and an all-navy option. All feature the same compact, 40mm case and the AMOLED 1.19-inch screen, offering up a 390 x 390 pixel resolution.
Read more: Top smartwatches for Android
The Tory Smartwatch features two side buttons and an interactive crown on the case to aid navigation through menus, and, as is typical of Fossil Group projects, there will also be a number of Tory Burch watch faces to help personalize the device.
However, while Google's Wear OS platform is still at the heart of the experience, the more detailed specs are yet to be released by Tory Burch and the Fossil Group.
We know that the smartwatch brings water resistance up to 3ATM, a heart rate monitor and Bluetooth support to iOS and Android devices, as well as a 24-hour battery life claim, but it's unclear whether Qualcomm's latest Snapdragon Wear 3100 chipset is powering the device's internals.
Still, as we say, the smartwatches given to us by fashion houses are almost exclusively judged on the looks, and the Tory Smartwatch does appear to deliver on that front.
And despite it being slightly cheaper than last generation, it won't come cheap, with an asking price of $295 for each of the three ToryTrack models. You can explore them online now at Tory Burch.
How we test
Conor moved to Wareable Media Group in 2017, initially covering all the latest developments in smartwatches, fitness trackers, and VR. He made a name for himself writing about trying out translation earbuds on a first date and cycling with a wearable airbag, as well as covering the industry’s latest releases.
Following a stint as Reviews Editor at Pocket-lint, Conor returned to Wareable Media Group in 2022 as Editor-at-Large. Conor has become a wearables expert, and helps people get more from their wearable tech, via Wareable's considerable how-to-based guides.
He has also contributed to British GQ, Wired, Metro, The Independent, and The Mirror.