We've known for sometime now that a smartwatch born out of a partnership between Intel and Fossil was in the works. And now, the Fossil Q Founder, an Android Wear device that was first teased back in August, is on sale now Stateside, costing $275.
That's the price-tag for the brown leather strapped version. If you want a stainless steel model, you'll be coughing up $295.
A Moto 360 lookalike, complete with a chunky chassis and that ever-so-annoying dead area at the bottom of the round display, the Founder is the second Android Wear smartwatch to pack Intel silicone, following the Tag Heuer Connected.
"Technology is a major disruptor in many industries right now – even fashion. But to successfully merge the two, you need to have the fashion design expertise and focus on it first," said Jill Elliott-Sones, chief creative officer at Fossil.
"What's most exciting about Q Founder is not only how it looks, but the true flexibility it offers our customers. Thanks to its ability to pair with both iOS and Android devices, and the personalisation opportunities it brings, we're more accessible to more people, and able to complement even the most unique personal styles."
Fossil isn't spilling the beans on the display specs yet, which is a bit naff. We've asked the fashion giant for some extra info.
What we do know is that, as well as the usual Android Wear features and apps, Fossil's debut smartwatch will also sync with the new Fossil Q Companion apps.
There's no word on any global launch plans as of yet - we'll keep you posted. You can get the Fossil Q Founder now direct from Fossil.
How we test
By Paul Lamkin
Wareable Media Group co-CEO Paul launched Wareable with James Stables in 2014, after working for a variety of the UK's biggest and best consumer tech publications including Pocket-lint, Forbes, Electric Pig, Tech Digest, What Laptop, T3 and has been a judge for the TechRadar Awards.
Prior to founding Wareable, and subsequently The Ambient, he was the senior editor of MSN Tech and has written for a range of publications.