Samsung's yearly smartwatch growth boosted by Galaxy Watch 4 sales - but Apple continues to dominate

Impressive Q2 sees Samsung surpass Huawei to become the second-biggest seller
Wareable is reader-powered. If you click through using links on the site, we may earn an affiliate commission. Learn more

Samsung experienced a 58% year-on-year growth in Q2 2022, shipping enough smartwatches to overtake Huawei and finish as the quarter's second-biggest wearable vendor.

That's according to market analysts Canalys, who report that Samsung saw its market share leap to 8.9%, shipping a total of 2.8 million units.

This strong performance, the firm says, is mostly thanks to sales of the Galaxy Watch 4 and Galaxy Watch 4 Classic - both released in late 2021 and featuring a revamped Wear OS 3.

The figures still pale in comparison to Apple, however, with the market leader posting a market share of 26.4% and 8.4 million units shipped in Q2.

Still, this still only represents modest growth of 6% year-on-year, and, for reference, Apple's market share in Q2 2021 was a much higher 31.1%, which suggests Samsung could be ready to begin eating into its rival's huge advantage.

Whether it does, of course, is another matter. Apple typically posts very strong results in Q3 and Q4 off the back of its annual September announcements, and, this year, there's the added factor that the company has entered a new market with the Apple Watch Ultra.

With the Apple Watch Series 8 and Watch SE 2 launching, too, it would be no surprise to see the Cupertino giant recapture some of that lost momentum in Q3 2022 - even with the recent launch of Samsung's Galaxy Watch 5 and Galaxy Watch 5 Pro.

We're still expecting plenty more smartwatches to arrive in 2022 and shake the market up, as well, so stay tuned for who comes out on top over the second half of the year.

How we test

Conor Allison


Conor moved to Wareable Media Group in 2017, initially covering all the latest developments in smartwatches, fitness trackers, and VR. He made a name for himself writing about trying out translation earbuds on a first date and cycling with a wearable airbag, as well as covering the industry’s latest releases.

Following a stint as Reviews Editor at Pocket-lint, Conor returned to Wareable Media Group in 2022 as Editor-at-Large. Conor has become a wearables expert, and helps people get more from their wearable tech, via Wareable's considerable how-to-based guides. 

He has also contributed to British GQ, Wired, Metro, The Independent, and The Mirror. 

Related stories