Just last week we saw LG's attempt to make a slim, female-friendly smartwatch in the LG Watch Style, after months of devices getting chunkier. Nowa, a French startup, has tried to build a skinny hybrid dress watch that won't ruin your sleeve game.
The $199 Nowa Shaper is indeed just 9.75mm thick, which is good going compared to the current crop of display smartwatches, the 11.5mm thick Withings Steel HR and 15mm or so Fossil Group hybrids. (Though not quite as slim as the 7.5mm Pebble Time Round).
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It's a 40mm watch face, so it's also not as compact as some, but it's built from stainless steel with a sapphire coating on the glass. There's eight styles to choose from ranging from dressy and business, preppy with white and black watch faces, to blue accents, plus leather and nylon fabric straps.
So what does it do? The features are as simple as you can get on a hybrid: automatic time zone setting, activity tracking, sleep tracking, rejecting calls and selfies. We don't know the tech Nowa is using for tracking and we assume the crown button is used for those last two.
It's water resistant to 30m, compatible with both iOS and Android and will run for up to eight months on one battery.
Pre-sales are starting "soon" on Indiegogo and while we'll have to wait and see if Nowa can deliver, we won't be waiting long as our review sample is on the way.