Essential reading: Best designer wearable tech
The jewellery line up includes the Metal Fret Pendent (£155) and a Metal Hinged Bracelet (£175), which are designed to conceal the Fitbit Flex module. It’s aimed at fashion conscious women who understandably might not want to wear a plastic band to track their fitness.
“Our partnership with Tory Burch has taken wearable device fashion to another level, transforming our Flex tracker into an elegant accessory,” said James Park, CEO of Fitbit.
The announcement seems a little late as the Tory Burch designs have been available for nearly a year in the States. What’s more, the hype over Fitbit Flex has certainly cooled in the wake of the latest bands.
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However, the new Fitbit Charge and its integrated band have no chance of designer tie-ins, so the wider availability of Burch’s accessories perhaps shows where Flex’s destiny lies.