If you still haven't pressed that Add to Basket button on a smartwatch just yet during Amazon Prime Day, you may well do it on this Samsung Galaxy Watch Active deal.
Samsung's smallest smartwatch is available for £174 on Amazon UK, which is down from £229 and is a hefty £55 saving on one of our current smartwatch faves.
It essentially packs in all of the best features of the bigger (and more expensive) Galaxy Watches including swim tracking, NFC for Samsung Pay, GPS/GLONASS for mapping outdoor activities all wrapped up in a 40mm watch body.
We scored the Watch Active 4/5 in our review and actually enjoyed using it more than the Galaxy Watch. You're getting a small, comfortable design, great fitness tracking features and decent wrist-based heart rate monitor performance too.
While battery life is down from the Galaxy Watch and you don't get that rotating bezel to navigate Samsung's Tizen software, there's more good than bad here.
The Watch Active only launched in February this year and actually looks set to get upgraded in the form of the Galaxy Watch Active 2 next month. But if you need a smartwatch in your life right now, it's worth considering as the new model will certainly cost more.
If you want in on this deal you'll need to be an Amazon Prime member. You can take out a 30-day free trial if you're not already signed up.
We're rounding up loads more great Prime Day deals just like these over at our Prime Day 2019 hub pages. Be sure to check them out before Prime Day finishes at midnight tonight.
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How we test
By Michael Sawh
Michael Sawh has been covering the wearable tech industry since the very first Fitbit landed back in 2011. Previously the resident wearable tech expert at Trusted Reviews, he also marshaled the features section of T3.com.
He also regularly contributed to T3 magazine when they needed someone to talk about fitness trackers, running watches, headphones, tablets, and phones.
Michael writes for GQ, Wired, Coach Mag, Metro, MSN, BBC Focus, Stuff, TechRadar and has made several appearances on the BBC Travel Show to talk all things tech.
Michael is a lover of all things sports and fitness-tech related, clocking up over 15 marathons and has put in serious hours in the pool all in the name of testing every fitness wearable going. Expect to see him with a minimum of two wearables at any given time.