Cupertino giant reportedly 'flummoxed' at how to bring down headset cost
Apple doesn’t plan to launch a second generation of the Vision Pro until the end of 2026.
That’s the word of Bloomberg’s Apple aficionado Mark Gurman, who suggests in his latest Power On newsletter that the Cupertino company is currently focusing on methods to bring the cost down.
Apple reportedly plans to introduce an update to the Vision Pro software at some stage this year – coined visionOS 2.0 by Gurman – but this isn’t expected to present big changes.
Rather than revamped hardware, affordability appears to be Apple’s next big mission – though it’s unclear whether it will tackle this by updating the current hardware or releasing an all-new ‘Lite’ version.
According to Gurman’s sources, Apple is currently “flummoxed” by the idea of bringing down the cost of Vision Pro, and this could be why we’ve also seen Apple analyst Ming-Chi Kuo project that the company won’t release a significant update to Vision Pro until 2027.
Kuo has stated that a refined version of the current Vision Pro will enter mass production next year or in early 2026, though this will be focused on cost-cutting and production efficiency and not necessarily an upgrade on the user experience.
With Vision Pro still yet to roll out beyond the US, though, it’s important to remember that we’re still in the very early days of Apple’s spatial computing push.
Latest indications suggest that we’ll see Vision Pro launch in 12 new countries – including China and the UK – before WWDC 2024, which is expected to take place in June, as ever.
At least over the next 18 months or so, though, it seems we won’t see much movement on new hardware rumors.
