At last night's Apple Watch Series 2 (and we guess iPhone 7) event, Tim Cook took the fight to the smartwatch sales haters. According to Apple's CEO, Apple was the second biggest watchmaker in the world, behind only Rolex, in terms of revenue for 2015.
Now he didn't give us any hard sales figures for the original Apple Watch but Rolex did $4.5 billion in sales last year so we can assume that Apple Watch sales from April to December 2015 came in at under that figure.
Still, as Tim's handy list shows, Apple - with its single smartwatch - took more money from watch sales than third place Fossil - which now has its own Q line of smartwatches - as well as the rest of the Swiss set: Omega, Cartier, Citizen, Seiko, Patek Philippe, Longines, Tissot and Casio.
This isn't actually a surprise. Back in February, we reported that smartwatches started to outsell Swiss watches for the first time at the end of 2015 with an estimated 8.1 million shipped, a smidge over the 7.9 million Swiss watch sales.
Most estimates agree that Apple has sold 10 or 12 million smartwatches which looks like a flop next to quarterly iPhone sales. Not so much next to Swiss watches. Apple know how to pick its slides. With most of this year spent waiting for the Series 2, can Cupertino top Rolex in 2017?