Tim Cook: Apple is now the No.1 watchmaker in the world

Move over Rolex
Tim Cook: Apple is world's No.1 watchmaker

Traditional watchmakers, be very afraid. Apple has announced that it is now the biggest watchmaker in the world replacing Rolex at the top of the list.

Tim Cook revealed the big news alongside the unveiling of the Apple Watch Series 3, which comes packing LTE as was expected.

Apple had already reported that it had a 50% year on year growth for Watch sales, something that Cook made reference to at the 12 September event. We still don't know exact sales figures, but it's not the Apple way to talk numbers.

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That's pretty impressive though when you consider that the first Apple Watch launched in 2014, while Rolex has been making watches for a fair few more years than the Cupertino company.

Moving to the number one spot also puts Apple ahead of Fossil, who have been making a big push with smartwatches and hybrid smartwatches over the past year as well as luxury watchmaker Cartier and Omega.

While other Swiss watchmakers have ventured into the world of smartwatches, Rolex has yet to dip its toes into the connected timepiece world. But it may well change its tune after hearing that Apple is now the new number one.

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6 Comments

  • yogibimbi says:

    With Rolex' prices ranging from f...ig expensive too ludicrously out of this world, this comparison is a bit weak. Let's go for the actual numbers, and I bet there is still a sizeable gap to Casio, Swatch and others. Maybe even Suunto, Timex or Garmin.

  • roscoe says:

    I think Patek Philippe's slogan says it all. " You never actually own a Patek, you simply take care of it for the next generation".  I'm not anti-apple or tech, but really, can you see passing down an apple watch as a family heirloom? 

  • roscoe says:

    Patek says it best. You never actually own a Patek, you take care of it for the next generation. Not that I'm against tech... but really, will this be a watch you'll pass on to your son? I will bet that any mechanical watch will outlast any electronic watch for offering the time of day.  I serviced a 100+ yr. old watch today. Works great. 'nuff said. 

  • TechnoChron says:

    Excuse, me... 12 million watches sold in first year of launch is not a success? That's over 40% of what the Swiss watch industry exported in unit volume. The mechanical watch will go the way of analog phones, Kodak cameras, the horse and buggy, etc. Just look at this year's stats from the Swiss Watch Federation. All watch categories, from low cost steel to high cost precious metals are down over 10%. This is the begining of the 'Swiss Tsunami" as Mr. Mock labels it. Leave it to the smug Swiss watch industry to be writing off Apple and the luxury smartwatch. Just because a $500B market capped company with over $200B of cash and $250B in sales decides to scrap its smart yet premature attempt at innovative luxury, doesn't mean it's game over. Just wait till they take their 'Apple Inside' approach to avant garde luxury watchmakers. Rest assured, Rolex and Patek will see major hits as they already are taking, yet won't tell us. Look at Richemont's and Swatch's 10Ks and you will see the begining of the end. Rest assured, your Patek handmedown will make a nice mantelpiece warmer next to Grandpa's photos. It's a digital world and we only use 1 wrist....Wake up!

  • jimmunsw says:

    To the Swiss watch makers - beware of the second tsunami coming to your country, since the quartz tsunami wipe out most of the little Swiss companies producer in the 70's. Even then they didn't believe it can be so drastically damaging to them. So better beware of this second coming, wake up, work together in all aspect related to counter or compete with Apple watch (including advertisement),  otherwise it will be a great disaster to all in Switzerland!  Take care and best regards - ;)

  • ксения says:

    It is difficult here to say anything... the Competition has always been, is and will be. Watch everyone chooses what to like.

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