The most expensive Apple Watch Series 6 that you're ever likely to see has just gone on sale... the Apple Watch Gold Diamond Edition, from Caviar Royal Gift, can be yours for just north of $45k.
The $45,080 price tag (what the heck does the $80 cover that the other $45,000 doesn't?) makes it, we think, the most expensive Apple Watch you can buy.
If you go official with Apple you can get up near the $1k mark if you choose a Series 6 with a titanium case and one of the fancier straps - or spend around $1,300 if you go for a HĂ©rmes Edition - but there's no touching Caviar's whopping price-tag.
Apple used to offer stupidly-priced Watches a few years back - our roving reporter Dan Sung went 'undercover' pretending to buy a $15k 18-karat gold Apple Watch Edition in 2015. Apple has since stopped that sort of nonsense though.
But Caviar Royal Gift obviously think there's a market. It's top-end luxury model - of which only five will actually be sold - is constructed of 18-karat gold with a "scattering" of diamonds.
If I was paying $45k for a smartwatch, I'd want something more concrete than a "scattering" to describe what sort of diamond bang I'd be getting for my buck.
It is there in the small print (it's 109 diamonds) but if I was paying $45k for a smartwatch, I wouldn't want to be reading small print.
The "exclusive accessory" features a band made of rare genuine crocodile leather - which sounds truly awful.
However, if you can ignore the unnecessary use of a rare animal skin you can, apparently, "feel harmony, grace and splendor in every detail of the device."
If your budget doesn't quite stretch to $45,080 (maybe it's that extra $80 putting you off) they've got a few cheaper models around the $4k mark to consider.
There's no mention of feeling harmony, grace and splendor with these budget-options, but there is a promise of your new watch fitting perfectly into the image of a confident man. And that makes total sense. No need to overthink it.
Grab yours now over at caviar.global. That's not an affiliate link, by the way - can you even imagine?