Wearable tech market to triple in 2015

Wrist-based devices still leading the charge according to new analyst report
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The wearable tech market is set to triple in size in 2015, according to a new report published by Forrester Research and presented at Le Web conference in Paris.

"The wearable market will take off as brands, retailers, sports stadiums, healthcare companies, and others develop new business models to take advantage of wearables," J.P. Gownder, the author of the report, said.

The IT analyst polled more than 20,000 people and businesses across Europe and the US earlier this year and found that Americans are more accepting of the latest revolution in tech, with 45% of respondents indicating that they would be willing to strap a connected device onto their wrist. 32% of Europeans said they were interested in a wrist-based wearable.

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The report states that 10 million Apple Watch units will be sold in 2015 – much less than previous forecasts we’ve seen.

In November we heard that up to 30 million Apple Watch units could be shifted in 2015, according to Morgan Stanley, and last week UBS estimated that 24 million would hit people's wrists next year.

The Forrester report suggests that businesses will be a major driving force in the wearable tech boom with 68% of companies polled stating that developing a wearables strategy for their business is a priority.

While wrist-based devices, such as fitness trackers and smartwatches, led the way for respondent interest, clipped on wearable devices such as the Misfit Flash or the Jawbone UP Move weren’t far behind….

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Will you be buying your first wearable in 2015? Let us know what you've got your eye on using the comments below...


Paul Lamkin

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Wareable Media Group co-CEO Paul launched Wareable with James Stables in 2014, after working for a variety of the UK's biggest and best consumer tech publications including Pocket-lint, Forbes, Electric Pig, Tech Digest, What Laptop, T3 and has been a judge for the TechRadar Awards. 

Prior to founding Wareable, and subsequently The Ambient, he was the senior editor of MSN Tech and has written for a range of publications.


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