"The wearable market will take off as brands, retailers, sports stadiums, healthcare companies, and others develop new business models to take advantage of wearables," J.P. Gownder, the author of the report, said.
The IT analyst polled more than 20,000 people and businesses across Europe and the US earlier this year and found that Americans are more accepting of the latest revolution in tech, with 45% of respondents indicating that they would be willing to strap a connected device onto their wrist. 32% of Europeans said they were interested in a wrist-based wearable.
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The report states that 10 million Apple Watch units will be sold in 2015 ‚Äď much less than previous forecasts we‚Äôve seen.
The Forrester report suggests that businesses will be a major driving force in the wearable tech boom with 68% of companies polled stating that developing a wearables strategy for their business is a priority.
While wrist-based devices, such as fitness trackers and smartwatches, led the way for respondent interest, clipped on wearable devices such as the Misfit Flash or the Jawbone UP Move weren‚Äôt far behind‚Ä¶.
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