Snapchat is building a team to develop a Google Glass rival

Recent hiring spree points to smart glass project
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Snapchat, yes Snapchat, could be secretly working on a pair of smart glasses to give Google Glass a run for its money.

Evidence for a entry into the world of wearables comes courtesy of the company recently snapping up a host of new employees with close links to augmented reality.

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That includes Mark Dixon, who previously worked on Microsoft's HoloLens headset and Titan Pilpski, who joined Snapchat as an engineering director and used to work at Qualcomm, specifically on the company's Vurforia AR software.

Snapchat also has a job listing for a "3D Computer Vision Engineer" to work in its Snap Lab division and adds further fuel to the fire that it has its sights set on entering the wearable game.

This doesn't look like something a company, reportedly valued at around the $17 billion mark, has just thought about doing now if you look back at some of its other recent activity.

Back in 2014, Snapchat purchased Vengeance Labs, a startup that was busy building smart eyewear that's able to record video of what a wearer sees. It also currently has an eyewear designer on its team in the shape of Lauryn Morris who previously created designer frames for Michael Kors and mixed reality glasses startup Innovega.

Would we wear a pair of Snapchat smart glasses? If it can manage to make them look a darn sight more attractive than Google Glass, then maybe, just maybe, we might be interested.

Source: CNET

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Michael Sawh

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Michael Sawh has been covering the wearable tech industry since the very first Fitbit landed back in 2011. Previously the resident wearable tech expert at Trusted Reviews, he also marshaled the features section of T3.com.

He also regularly contributed to T3 magazine when they needed someone to talk about fitness trackers, running watches, headphones, tablets, and phones.

Michael writes for GQ, Wired, Coach Mag, Metro, MSN, BBC Focus, Stuff, TechRadar and has made several appearances on the BBC Travel Show to talk all things tech. 

Michael is a lover of all things sports and fitness-tech related, clocking up over 15 marathons and has put in serious hours in the pool all in the name of testing every fitness wearable going. Expect to see him with a minimum of two wearables at any given time.


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