Selman, who has designed for a host of A-listers including Rhianna, has created a range of NFC embedded clothes, including a dress, bag gloves, earrings and even sunglasses with MasterCard's technology inside.
Nymi is designed for wearable payments and authenticates with the user's unique heart rate signature, which makes it an obvious choice for MasterCard's tech. However, Wareable favourite Ringly hasn't yet tackled mobile payments, and its appearance at MasterCard's event is an exciting leap forward.
MasterCard has been working with contactless outfit NXP and Qualcomm to develop its mobile payment system. NFC is fast becoming a standard for retailer's systems, with most new systems now compatible.
And Ringly's CEO and founder, Christina Mercando d'Avignon, welcomed payment tech to her device:
"Through our partnership with MasterCard, Ringly will not only be able to keep people connected, but will provide another layer to how our customers can use their jewellery while on the go. Our mission is to make women's lives more manageable through beautiful jewellery and discreet technology," she said.
Essential reading: Ringly CEO talks keeping tech simple
MasterCard's idea might not be new; Barclaycard has been touting its bPay technology for a couple of years, and recently collaborated with Lyle & Scott to create NFC embedded clothing. However, what MasterCard brings is global scale, and is likely to accelerate the idea of adding payment tech into anything.
We're likely to see MasterCard's technology start to be embedded into devices next year.