Bloomlife wants to be your personal pregnancy coach

CES 2017: Meet the wearable sensor that wants to help expecting mums
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Who said wearables were all about smartwatches and fitness trackers? This clinically validated pregnancy wearable aims to improve birth outcomes by offering a host of data that can be streamed in real-time to your smartphone.

Bloomlife believes its sensor that sits on the belly offers more than your standard contraction timer apps. It works by picking up electrical signals from the uterine muscle to automatically measure, count and time contractions (Braxton Hicks and labor).

It will also track changes in contraction patterns throughout the third trimester to see how the mother's body is preparing for labour. Data can then be viewed inside the iOS or Android companion smartphone app.

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"Traditional approaches to clinical research are fraught with red tape when it comes to pregnancy", says Eric Dy, co-founder and CEO of Bloomlife. "Naturally, anything that is perceived to risk a mother and her baby remain strictly off limits.

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Bloomlife has developed a better way to move beyond the clunky inconvenient 40-year-old technology that is used in hospitals today that requires strapping women to beds. In doing so we improve the overall usability, and, since we don't use ultrasound, allow for longitudinal recordings necessary to collect the missing data to advance our understanding of pregnancy and complications such as preterm birth."

The startup is hoping to crowdsource the data it records from users to help identify biomarkers and pregnancy complications as well.

After nine months in beta and with four clinical studies completed, it's now available to try. You can pay $149 to use for one month, $249 for two months and $299 for three months. It's expected to land in late January.

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Michael Sawh

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Michael Sawh has been covering the wearable tech industry since the very first Fitbit landed back in 2011. Previously the resident wearable tech expert at Trusted Reviews, he also marshaled the features section of T3.com.

He also regularly contributed to T3 magazine when they needed someone to talk about fitness trackers, running watches, headphones, tablets, and phones.

Michael writes for GQ, Wired, Coach Mag, Metro, MSN, BBC Focus, Stuff, TechRadar and has made several appearances on the BBC Travel Show to talk all things tech. 

Michael is a lover of all things sports and fitness-tech related, clocking up over 15 marathons and has put in serious hours in the pool all in the name of testing every fitness wearable going. Expect to see him with a minimum of two wearables at any given time.


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