In a future classic blend of old-timey retro luggage and hella futuristic Samsung Gear VR headsets, Marriott Hotels is bringing VR to room service with the launch of the imaginatively named VRoom Service in two of its hotels.
The service, which allows guests to loan a Gear VR and a pair of headphones for up to 24 hours, is launching at the London Marriott Park Lane and New York Marriott Marquis hotels.
It is accessed using Marriott's Mobile Request app or the good, old-fashioned diva method of calling up one of the staff to bring you the tech toy to try.
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It's a collaboration with Samsung and follows partnerships with the likes of the British Museum and Natural History Museum in London. By the end of the year, if you've used a VR headset, chances are it's a Samsung Gear VR.
Marriott Hotels has also been working on its own virtual reality travel platform, named VR Postcards, which will be more widely available via Samsung's Milk VR (mostly free) store. The first three shorts feature an ice cream shop in Rwanda, the streets of Beijing and the Andes Mountains and on the tech side of things, Framestore's VR studio was also involved.
The trial at the two hotels will last for two weeks. It's currently free of charge but we're not sure what the prospect is of it rolling out to Marriott's 500 hotels around the world.
There's a lovely irony to travellers bedding down in a fancy hotel, only to request that they take a virtual trip, but let's not forget that experiencing VR is still a tech luxury. From the looks of it, the retro operating instructions and presentation will be just as much of a treat as the eye-widening blips of VR that Marriott has put together.