How backing virtual reality could pay off in a big way for bookies like William Hill
I‘m sitting on the back of a plastic horse, wearing an Oculus Rift Jockey Helmet, in an open plan office in Shoreditch. What I suspect, while I’m whooping away at my computer-generated VR experience of the 6.10 at Kempton from February 2015, is that I look like a bit of a fool.
I can’t see the undoubted smirks of William Hill’s innovation product lead Alex Rutherford nor hear the titters from his co-workers on the third floor of the company’s future-facing WHLabs centre but it doesn’t particularly matter. I’m in the zone. I’m Tony McCoy. I’m hanging onto my invisible reins and reaching for a whip that my hands will never find as I urge Hector’s Chance to make up the last two metres on the home straight.
