Along with the Apple Watch, we imagine buying one of Fitbit's fitness trackers and smartwatches is going to be high on the shopping lists for many now Black Friday is up and running.
We are seeing significant Black Friday deals on the Fitbit Ionic and the Versa, as well as the Fitbit Charge 3, Fitbit Alta HR and Fitbit Blaze.
Essential reading: Picking the best Fitbit for you
Read on for all the big Fitbit deals. No sure about what to expect from the devices? See below for a little explainer on the key Fitbits on sale.
Best Amazon US Fitbit Black Friday deals
Best Fitbit Black Friday deals - direct from Fitbit US
Fitbit Versa – $149.95 (save $50) – Target
Fitbit Charge 3 – $119.95 (save $30) – Target
Fitbit Alta HR – $79.95 (save $50) – Target
Best Fitbit deals - UK
Fitbit Versa - £139 (save £60) - Amazon
Fitbit Versa special edition - £179 (save £40) - Amazon
Fitbit Charge 2 - £74.99 (save £25) - Amazon
Fitbit Alta - £59.99 (save £40) - Currys
Fitbit Alta - £49.99 (save £50) - Fitbit
Fitbit Alta HR - £99 (save £50) - Fitbit
Fitbit Ionic - £240 (save £40) - Amazon
Fitbit Blaze - £109.99 (save £20) - Argos
Fitbit Ace - £64.99 (save £15) - Fitbit
Fitbit Versa Black Friday deals
We didn't expect to see Fitbit's second smartwatch be part of the Black Friday extravaganza, but you can pick up a cut-price Versa. When you consider that the smartwatch retails at $199, that makes the smartwatch that does everything that the pricier Ionic does (aside from having built-in GPS) even better value for money. Remember that the Versa special edition is the one that also brings Fitbit Pay (if you're in the US).
Fitbit Charge 3 Black Friday deals
Now, the Fitbit Charge 3 has only just launched, but when it's cheaper to buy than the Fitbit Charge 2, it doesn't make a lot of sense to recommend Fitbit's older flagship tracker. It's sure to be strong seller over the coming months for Fitbit and Black Friday is going to be a good opportunity to give it a nice push. Unlike the Charge 2, it has dedicated swim tracking features and a more attractive design inspired by Fitbit's Versa and Ionic smartwatches. There's still no GPS, but if you're happy to run or ride with your phone, you can piggyback off your phone's signal to map routes.
Fitbit Alta HR Black Friday deals
The Alta HR and the Alta remain the slimmest devices in the Fitbit family that pack in a touchscreen display. They're also two of the best fitness trackers you can get on your wrist, offering solid fitness tracking skills, top notch sleep tracking and heart rate monitoring (on the Alta HR only).
Fitbit Ionic Black Friday deals
The Ionic is the smartwatch with an angular design, built-in GPS, all the standard Fitbit fitness tracking skills and 4-5 days battery life. The key difference between this and the Versa (aside from the different look) is the fact it's packing GPS.
Fitbit Flex 2 Black Friday deals
If you don't care about screens and you want something to go swimming with, the Flex 2 is a solid little performer that is likely to make the BF deals cut. It offers automatic swim tracking, smartphone notification support and all the standard fitness tracking features including sleep monitoring.
Fitbit Ace Black Friday deals
Fitbit's first fitness tracker for kids only launched this year, but we've already seen the price drop. Modelled on the design of the Alta, the Fitbit Ace covers step tracking and sleep monitoring. It also works with a child's own smartphone to receive call alerts. Plus, the wearer can challenge other Fitbit-owning members of the family to see who can put in the most daily and weekly steps.
How we test