There's much confusion as to when the Asus ZenWatch will go on sale, and how much it will cost - with Best Buy not putting the Android Wear smartwatch on sale on 9 November.
That launch date, along with a price of $199, was stated by the Taiwanese company directly, through a press release at the end of last week.
"Asus today announced that Asus ZenWatch, its first wearable device powered by Android Wear and produced in partnership with Google, will be available at Best Buy on November 9 for $199, and is coming soon on Google Play," read the statement.
The confusion is twofold because not only is the ZenWatch seemingly not yet on sale through Best Buy, the retail giant also now has the Google powered smartwatch listed as 'coming soon' and has the price stated as $229.99.
Our Asus contact in the UK has told us a launch in Blighty is expected "before Christmas" and we're assured the price will be less than £200.
We've contacted Asus' representatives in the US and hope to have this matter cleared up soon.
Update: It is now available to order
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By Paul Lamkin
Wareable Media Group co-CEO Paul launched Wareable with James Stables in 2014, after working for a variety of the UK's biggest and best consumer tech publications including Pocket-lint, Forbes, Electric Pig, Tech Digest, What Laptop, T3 and has been a judge for the TechRadar Awards.
Prior to founding Wareable, and subsequently The Ambient, he was the senior editor of MSN Tech and has written for a range of publications.