Fitbit has announced a partnership with Strava which will see its fitness tracking tech integrate into the popular sports app.
Strava is a favourite among cyclists and runners, and already plays nicely with a host of fitness trackers. However, this is the first two-way partnership the company has signed, which means that users will be able to get a clearer picture of their fitness.
It means that if you workout with a Fitbit device – be it the Charge HR or Fitbit Surge – you can have your stats added into Strava, as well as Fitbit. That's hugely compelling for users with years of workout history, and means you can compare newer workouts to older ones. What's more, you won't have to use two devices for all-day fitness and sleep tracking, as well as workouts.
"Strava works with dozens of activity tracking and GPS devices, but this two-way integration with market-leader Fitbit is the first of its kind," said David Lorsch, VP of Business Development at Strava.
"Strava athletes using a Fitbit device like the Fitbit Surge can now choose to record their runs or rides with Strava and connect with our community, while using their Fitbit tracker to get a comprehensive view of their activity and sleep patterns," he continued.
While this is a great partnership for Fitbit, we hope that it leads to better fitness integration in the future. While the Fitbit Surge is a decent fitness tracker, it doesn't come close to the likes of Garmin – both in the amount of data collected, the accuracy or the way it's analysed.
A partnership with Strava would help it build more comprehensive sports features, and we hope the two can work together to create even better all-round sports tech for the future.