Oura Ring drops Gen 3 deal: Why it’s our top choice this Black Friday

Oura has launched an incredible deal on the Oura Ring Gen 3, available now at its lowest price ever.

The company has slashed the price of its previous-generation Oura Ring Gen 3, giving people a chance to join its smart ring ecosystem for less.

Read this first: Oura Ring 4 vs Gen 3

In the US, the price of the silver and black models has dropped to $249/£249 across the Oura Store and Amazon.

You can even pick up the pricier gold models for $349 — a significant discount compared to the $499 price tag of the Oura Ring 4.

And what's more, it's selling Heritage and Horizon models for the same price. So you can grab the fully circular Ring 3 Horizon starting at just $249. Wowza.

Most people will ask whether it’s worth grabbing the Gen 3 deal and skipping the Ring 4. To that, we say: YES, YES, 1,000 times YES.

First off, the Oura Ring is a superb wearable device — and easily one of the best health-tracking gadgets money can buy right now. The cost has always been Oura’s biggest hurdle for many, so this deal offers a fantastic opportunity to offset the mandatory $5.99 monthly subscription fee to use the service.

We were slightly disappointed that Oura didn’t significantly slim down the Ring 4 compared to the Gen 3. While the newer version is lighter, it’s not smaller. That’s a major reason to take advantage of this great deal on the Gen 3.

What’s more, most of the new features introduced with the Ring 4 were rolled out to Gen 3 users as part of the Oura platform rather than being exclusive to the newer model.

However, one notable addition to the Ring 4 is its more accurate sensors. Gen 3 users might notice small gaps in their nighttime data, but these don’t significantly impact the overall insights, which remain excellent on both the Gen 3 and Ring 4.