The latest earnings report from Apple has offered another resounding vote of confidence in its wearables business.
In a call discussing the company's third-quarter results, Tim Cook confirmed that wearables, accessories and home technology brought in more revenue than the iPad division, with growth in the wearables division exceeding 50% year-on-year.
All in all, wearables, home and accessories brought in revenue of over $5.5 billion. Interestingly, Cook boasted that this division of the company, on its own, is the size of a Fortune 200 company. Remember, Apple told us the wearables business was equivalent to a Fortune 300 member back in February.
The Apple Watch broke its own record for performance in a third quarter, and Apple confirmed that, of all watch purchases, 75% were from first time buyers. Cook also noted that AirPods continued to enjoy massive demand - something that's evidenced by any street you walk down in London or San Francisco.
The earnings call even featured a small parting shot from Tim Cook regarding Apple's decision to stick with wearables where "others didn't".
To be fair, directly after a blowout quarter for the business does seem like a good time to be self-congratulatory.
How we test
Reporter Max Freeman-Mills joined the Wareable team as a journalism graduate. He's gone on to be contributing editor at Pocketlint, as a skilled technology journalist and expert.
In addition, Max has written for The Sunday Times, The Daily Telegraph, The Independent, and has done work for Gizmodo UK and Kotaku UK.
Max has his finger is firmly on the pulse of wearable tech – ensuring our coverage is the most comprehensive it can be.
That also involves interviewing CEOs and figureheads from the industry.
Max loves a bit of football, watching and playing to differing degrees of success, and is practically resident at the Genesis Cinema.