Chinese technology brand Xiaomi is to officially launch in the US and UK, as it brings its budget devices outside of China for the first time.
The Xiaomi Mi Store will launch on Tuesday 19 May, and there will be limited quantities of devices available.
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While Xiaomi isn't a household name quite yet, its move into Western markets is significant. It shipped over one million Mi Band fitness trackers in 2014, making it one of the biggest wearable players in the world. With its Mi Band's super-low $19.99 price tag, if Xiaomi can move similar quantities in Europe and the US, it will quickly become a heavyweight player.
"For the first time ever, fans in US, UK, France and Germany can shop on mi.com and purchase accessories like the Mi power banks, Mi Band and Mi Headphones," Xiaomi announced on its Facebook page.
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While the products are available to buy in the new territories, the devices are still shipped from China, which mean that import taxes apply. However, these are displayed at the time of purchase on the Xiaomi store, and the company will handle the payment of these fees too.
On a $19.99 band there was around $7 of shipping charges – but your bank may charge you for the international transaction fee.
How we test
James is the co-founder of Wareable, and he has been a technology journalist for 15 years.
He started his career at Future Publishing, James became the features editor of T3 Magazine and T3.com and was a regular contributor to TechRadar – before leaving Future Publishing to found Wareable in 2014.
James has been at the helm of Wareable since 2014 and has become one of the leading experts in wearable technologies globally. He has reviewed, tested, and covered pretty much every wearable on the market, and is passionate about the evolving industry, and wearables helping people achieve healthier and happier lives.