Misfit has teamed up with Ekocycle to create a new line of Misfit Shine accessories, with a clear masculine slant.
Ekocycle is an initiative set up by Coca-Cola and Will.i.am to make accessories from recycled and sustainable materials.
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The new 'field bands' come in black, red and grey, and are made from a single 20oz recycled plastic bottle, and are chunkier than any Misfit accessories we've seen so far. The bands cost $50 and the combo pack with a swish-looking black Misfit Shine costs $149.
Misfit has been leading the way in terms of partnerships for its Shine fitness tracker, with Swarovski and Victoria's Secret deals already in the bag, and it's own jewellery lineup. However, most of its efforts to style-up its trackers have been focused on women.
The Ekocycle partnership certainly boosts its appeal to men, however, we're more interested in the tri-striped version pictured above – and have contacted Misfit for more information.
Wareable verdict: Misfit Swarovski Shine review
In other Misfit news, the company has revealed that it will launch a web portal called my.misfit.com for users to see their fitness data and manage devices online, and IFTTT integration for the Misfit Flash.
How we test
James is the co-founder of Wareable, and he has been a technology journalist for 15 years.
He started his career at Future Publishing, James became the features editor of T3 Magazine and T3.com and was a regular contributor to TechRadar – before leaving Future Publishing to found Wareable in 2014.
James has been at the helm of Wareable since 2014 and has become one of the leading experts in wearable technologies globally. He has reviewed, tested, and covered pretty much every wearable on the market, and is passionate about the evolving industry, and wearables helping people achieve healthier and happier lives.