Snapchat's true Google Glass rival fuelled by AR startup purchase

It looks like Snap Spectacles were just the start of the smartglass love-in
Snapchat's AR glasses fuelled by buyout

It looks like Snapchat could still be eyeing up launching a pair of AR-powered smartglasses after it quietly acquired augmented reality startup Cimagine for what was reported to be around $30-40 million.

The Israeli-based startup specialises in building an augmented reality platform that enables consumers to instantly visualise products they want to buy in their intended location.

Read this: The best smartglasses to own right now

While the company that recently rebranded as Snap has not any indication as to how it will use the newly acquired tech it's just snapped up, it could be a great fit for a pair of Google Glass-style smartglasses.

After all, before Snapchat Spectacles arrived on the scene, speculation of the company's move into hardware was fuelled by a flurry of hiring new employees with a background in AR.

Back in 2014, Snapchat purchased Vengeance Labs, a startup that was busy building smart eyewear that's able to record video of what a wearer sees. It also currently has an eyewear designer on its team in the shape of Lauryn Morris who previously created designer frames for Michael Kors and mixed reality glasses startup Innovega.

Morris was later joined by Mark Dixon, who previously worked on Microsoft's HoloLens headset and Titan Pilpski, who joined Snapchat as an engineering director and used to work at Qualcomm, specifically on the company's Vurforia AR software.

So it looks like our prediction in the that smartglasses will make a comeback in 2017 could be on the money.

Source: TechCrunch

Snapchat's true Google Glass rival fuelled by AR startup purchase


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