Shock Clock will get you out of bed on time...or else

Replace snoozing with cognitive fear

Pavlok – the makers of the wearable wristband that electric shocks you out of your bad habits – has released Shock Clock, a new version of its wearable that's designed to jolt you out of bed.

The Shock Clock is a wearable alarm clock, which zaps you with an electric shock if you're tempted to hit snooze. The idea, as with the original Pavlok, is that your brain will quickly become adverse to the pain, and you'll learn to get yourself out of bed faster.

Read this: Pavlok Shock Clock review - we try to become a morning person

Shock Clock pairs with an app that enables you to set your alarm, which by default starts with a discreet vibrate, which turns to a loud beep and then escalates to a shock if you're not out of bed. If you're not up walking about after your alarm, Shock Clock will administer its painful treatment.

Just like Pavlok, the company is launching Shock Clock on Indiegogo – despite the product already being fully developed. It's one of the most curious campaigns we've seen, with the total goal set at just $1,000. Predictably, it's already a success, and further evidence that crowdfunding is now more about marketing than actual funding.

There's no actual difference between the $99 Shock Clock and the original $169 Pavlok band. Owners of the original will get alarm clock functionality on top of standard features (in September) but Shock Clock is hobbled to just include the alarm clock functions. The company states that if it hits $50,000, it will enable the Shock Clock to be upgraded to have full Pavlok features.

On the one hand it's a lower barrier to entry to test the benefits of Pavlok – which can only be a good thing. It just feels like the launch of a rebadged product. Which it is.

You can bag a Shock Clock band for $79, which is a 20% discount on the full $99 price tag. The full Pavlok is $169.


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  • michaelt912·

    Here is the email that I sent to Pavlok after my first night with the unit. I'll let you judge for yourself:

    Good Morning,

    I received my Pavlok Shock Clock yesterday evening. I was so excited to finally train myself to stop sleeping through my alarm every morning. I took my shock clock out of the box, read the instructions, and anxiously waited for the LEDs to turn amber while charging it.

    When the lights finally turned amber, I took the shock clock off of the charger, placed it in the band, and placed it on my wrist. I downloaded the app and set up the shock clock just the way I wanted it. Of course, my son and I were playing with the shock settings, seeing which one of us were brave enough to go all the way to 100%!

    After reading all of the app reviews and saving the alarm settings, I decided to follow previous user advice and leave the app open on my iPhone.

    It's a good thing I had a back up alarm set. My iPhone showed the notification that the app tried to set off the shock clock device, but the device did not react. No vibration, no sound, and no shock. I was very disappointed. As an alarm clock, this is supposed to work on time, every time, especially when you pay $129 for the device when a normal alarm clock is $15.

    Pavlok Shock Clock, you're 0 for 1. I'll give you one more try tomorrow. If it doesn't work perfectly, it's getting returned. I cannot have a $129 dollar alarm clock that's not 100% reliable.


    • Reecelfc·

      well you're rather silly if you think this is a functional idea. How about set your alarm as usual and wear an elastic band to ping it on your wrist, it still won't "train" you to get up but you'll save yourself 100 quid. 

    • Reecelfc·

      well you're rather silly if you think this is a functional idea. How about set your alarm as usual and wear an elastic band to ping it on your wrist, it still won't "train" you to get up but you'll save yourself 100 quid.