But can it actually launch?
Another day, another smart ring crowdfunder has landed – this time from startup Kuura.
Kuura is offering its health-focused smart ring at an early bird price of just $99, which is certainly an attractive proposition against the likes of Oura.
In terms of features, Kuura promises health tracking, heart rate and sleep monitoring, stress analysis – as well as a daily readiness score.
With smart rings it’s difficult to get an idea of build quality or size from press images, but the Kuura does look a little chunky, with a contoured design, much like the Oura Heritage.
The sleek and lightweight design of the Kuura Ring uses titanium alloy. It also features an IP68 waterproof rating, making it good for submerging in water, and it offers up to three days of battery life – similar to the likes of Oura.
We’re cautious to cover Kickstarter campaigns, and crowdfunding is notorious for long delays – so we’d advise approaching it with caution. We covered Iris (it’s now suspiciously has changed its name to VELIA) which has already missed its release date by months and doesn’t even look close to a release.
At $99, Kuura feels like a device to take a punt on – in the knowledge that it could take way longer than the expected July 2024 delivery.
But Kuura may have extra problems. Oura has already launched litigation against Circular, RingConn and other smart ring brands against infringements of its IP – namely around design, and the use of a readiness score.
With Kuura offering similar design and readiness scores, it’s hard to see how it won’t attract the same attention.
We hope Kuura has been careful about its IP.
You can check out the Kickstarter here.
