Fitbit Versa drops to $149 in Black Friday 2018 sale

Fitbit's second smartwatch gets some deals love
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Of all the Fitbit Black Friday deals, we didn't really expect the Fitbit Versa to be part of the sales action. But US retailers Target, Meijer and JCPenney have proved us wrong, and are set to knock off a big chunk of cash on the Versa.

The retailers have offered a sneak peek at some of the deals we can expect when Black Friday kicks off on 23 November. Front and centre of its Black Friday ad is Fitbit's second smartwatch, which will be available for $149. That's $50 off the usual price.

Fitbit Versa Black Friday deals

Fitbit Versa - $149.95 (save $50) - Target

Fitbit Versa - $149.95 (save $50) - Meijer

Fitbit Versa - $149.95 (save $50) - JCPenney

Fitbit Versa SE - $179.95 (save $50) - Meijer

Fitbit's 'mass appeal' smartwatch went on sale back in April of this year and has proved a big success story for the company. While last year's Ionic has dropped down in price over the year, this would be the first time that the Versa budges from its $199 price tag. At $149, that makes it even more of a great smartwatch to pick up and is a fair bit cheaper than investing in an Apple Watch.

If you're wondering how the Versa compares to the Ionic, the Versa has a smaller, slimmer design and lacks the built-in GPS support included in the Ionic. But the Versa offers everything else that Fitbit's first smartwatch offers. That includes swim tracking, female health tracking and 4-5 days of battery life.

It scored an impressive 4 out of 5 in our review, where we praised it for a more agreeable design, being packed with features and having a more attractive price.

With Target, Meijer and JCPenney offering a cut-price Versa, it could signal that other retailers and even Fitbit could follow suit and do the same too. If more Versa deals do surface, be sure to check into our main Black Friday 2018 deals page to keep track of them.

Fitbit Versa drops to $149 in Black Friday 2018 sale

How we test

Michael Sawh


Michael Sawh has been covering the wearable tech industry since the very first Fitbit landed back in 2011. Previously the resident wearable tech expert at Trusted Reviews, he also marshaled the features section of

He also regularly contributed to T3 magazine when they needed someone to talk about fitness trackers, running watches, headphones, tablets, and phones.

Michael writes for GQ, Wired, Coach Mag, Metro, MSN, BBC Focus, Stuff, TechRadar and has made several appearances on the BBC Travel Show to talk all things tech. 

Michael is a lover of all things sports and fitness-tech related, clocking up over 15 marathons and has put in serious hours in the pool all in the name of testing every fitness wearable going. Expect to see him with a minimum of two wearables at any given time.

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