Apple has cut the price of the Apple Watch Series 3 to just , after the launch of the Series 5 at its event in Cupertino.
While Series 5 is now the flagship with an always-on display, Apple evidently still sees a lot of value in the Series 3 – which some observers thought was due for retirement.
Hands on: Apple Watch Series 5 review
Now, picking up an Apple Watch Series 3 for less than isn't totally unheard of - since the Series 4 was released last year, there has been plenty of tasty Apple Watch deals hitting Black Friday and Prime Day.
But Apple slapping an official new price tag could drive prices down even further with time.
The Series 5, the newest Apple Watch, will cost when it releases on 20 September, so you're looking at a swing in cost if you don't need the most cutting-edge features.
You'll also be keeping up in some key ways, as watchOS 6 is confirmed to be coming to the Series 3 on 19 September. For that matter, it's coming for the Series 1 and 2 at some point in the coming months.
We updated our Series 3 review not long ago, and confirmed that even in 2019 it's still a seriously impressive smartwatch.
Of course, you'll be missing out on some of the newer functions brought to the Series 4 and Series 5, from the ECG monitor that the Series 4 introduced to the ability to make international emergency calls as brought to the Series 5.
The Series 3 with GPS is now available at direct from Apple, while the LTE-enabled version sells for at full price.
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Reporter Max Freeman-Mills joined the Wareable team as a journalism graduate. He's gone on to be contributing editor at Pocketlint, as a skilled technology journalist and expert.
In addition, Max has written for The Sunday Times, The Daily Telegraph, The Independent, and has done work for Gizmodo UK and Kotaku UK.
Max has his finger is firmly on the pulse of wearable tech – ensuring our coverage is the most comprehensive it can be.
That also involves interviewing CEOs and figureheads from the industry.
Max loves a bit of football, watching and playing to differing degrees of success, and is practically resident at the Genesis Cinema.