​Apple iWatch could cost $400 and be delayed until 2015

New Apple product in giant price tag shocker
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Update: The Apple Watch is now official, it's out in 2015

Essential reading: Apple Watch hands-on review

As September 9 – the date of Apple’s global event in Cupertino – draws nearer, the incessant rumour mill turns faster.

A host of new reports over the weekend have suggested that Apple’s wearable, should it be announced next Tuesday, could feature a hefty $400 price tag, and may not be on-sale in time for Christmas.

Re/code reporter John Paczkowski attributed anonymous sources to the claim, which would normally mean that such reports should be taken with a very large pinch of salt. At Wareable we avoid baseless speculation, but given that Paczkowski has correctly reported a number of Apple stories, including that the Cupertino company would hold its event on 9 September, it seems his sources are up to scratch.

Paczkowski also revealed that the iWatch could come with a range of models and price points:

“Pricing has yet to be finalised for the forthcoming product, which is expected to begin shipping next year. Sources say consumers should expect a range of prices for different models including lower priced versions,” he wrote.

“Sources in position to know tell me it won’t arrive at market for a few months,” he continued. “We’re unlikely to see it at retail until after the holiday season — think early 2015.”

Missing the opportunity to make their wearable device the Christmas must-have is a blow to Apple, but it did the same with the original iPhone, delivering it six months after its announcement – and look how that worked out.

Check out our iWatch rumours round-up for an in-depth look at what we're expecting.


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