​Athena personal security wearable aims to keep women safe after dark

Long press to sound an alarm and notify your friends
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It's a sad fact of society that the need for personal safety devices exists. In America a woman is attacked every two minutes, a grim statistic that inspired Philadelphia-based entrepreneur Yasmine Mustafa to create Athena.

The device is a pendent that can be worn as a necklace or clipped to any item of clothing. It's reminiscent of the Misfit Shine or Jawbone UP Move fitness trackers – but this device does more than track steps. It can save a life.

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Activated by holding the button for three seconds, Athena sounds an 85db alarm – the same decibel level as a freight train– and sends a message to pre-determined friends and family automatically. Your chosen contacts will get a map showing your location, directions and the opportunity to call you or 911.

The team plans to engineer the device to call 911 automatically before the final product ships.

​Athena personal security wearable aims to keep women safe after dark

Roar – the company behind Athena – claims that "an unanticipated loud noise can serve as an effective deterrent in certain circumstances." The team is also working on engineering the alarm to be even louder.

"By introducing Roar's Athena, women can get help when they are in danger," Mustafa told Digital Trends. However, the company is also looking to tackle the underlying social issues that lead to violence against women.

"Our profits are cycled back into non-profits at the front lines of impacting the larger cultural issues that cause this problem to exist in our society," she continued.

The unit itself is water-resistant and boasts a three month battery life. It connects to your smartphone via Bluetooth in order to generate the GPS location and summon help via the app.

Athena is currently looking for funding on Indiegogo. It's already hit 74% of its $40,000 target in one day, and has 33 days left to run. $75 + shipping will buy you an Athena, before it rises to $100. Delivery is estimated for May 2016.


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James Stables


James is the co-founder of Wareable, and he has been a technology journalist for 15 years.

He started his career at Future Publishing, James became the features editor of T3 Magazine and T3.com and was a regular contributor to TechRadar – before leaving Future Publishing to found Wareable in 2014.

James has been at the helm of Wareable since 2014 and has become one of the leading experts in wearable technologies globally. He has reviewed, tested, and covered pretty much every wearable on the market, and is passionate about the evolving industry, and wearables helping people achieve healthier and happier lives.

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