Jawbone has released a bunch of Super Bowl health data to show how fan's habits change on the big night.
By tapping into anonymous data from thousands of users of its UP fitness trackers, the company has found that people's sleeping habits change quite substantially on the evening of the game.
The company has revealed that a late finish in 2013 saw East Coast based Ravens supporters push the average bed time 49 minutes later than normal (0020 on Sunday night) and got 47 minutes less sleep that night.
But it was a different story on the other side of the US. The game ended at 1945 PST and commiserating 49ers fans went to bed in disgust, averaging 20 minutes earlier than normal.
In 2014 the routing of the Broncos by the Seahawks meant there was little deviation from normal sleep activity, but in 2015 victorious New England Patriots fans were given an extended lie in on the Monday morning. But that was nothing to do with football – the extra 38 minutes of sleep was thanks to the white out caused by Storm Linus, which blanketed Boston in 14-inches of snow.
We'll be looking out for more nuggets of data after this year's Super Bowl, and don't forget to read our guide to the wearable tech powering this year's showdown.
How we test
James is the co-founder of Wareable, and he has been a technology journalist for 15 years.
He started his career at Future Publishing, James became the features editor of T3 Magazine and T3.com and was a regular contributor to TechRadar – before leaving Future Publishing to found Wareable in 2014.
James has been at the helm of Wareable since 2014 and has become one of the leading experts in wearable technologies globally. He has reviewed, tested, and covered pretty much every wearable on the market, and is passionate about the evolving industry, and wearables helping people achieve healthier and happier lives.