Withings big return isn't just about making hybrids with advanced health tech like the Withings Move ECG. It's also about making affordable, good-looking hybrid smartwatches with fitness tracking abilities.
The Withings Move is that very device. Like the more advanced Move ECG, the regular Move will automatically track your workouts like walking, running and cycling. And it'll use Withings' iconic subdial to display your progress. But at CES 2019, I was able to take a look at the more unique aspect of the Withings Move: customisability.
Hands-on: Withings Move ECG
Withings let me choose a band, casing and watch face, and then I got to see a Withings engineer put together a Move right in front of me. The entire process took about five minutes. You're not going to be able to do this yourself, but it's indicative of how easily Withings can pump out colour combinations.
You can, however, design your own Withings Move at the company's website. Withings tells me that there are hundreds of combinations, and that they'll release more every month. For now, the Withings Move will be limited to silicone straps to fit its 38mm plastic face. At the end of the year, however, there'll be stainless steel Moves with leather straps that actually look quite elegant.
While the stainless steel Move is smart, the plastic one is fun. The colours are bright and, well, happy, and it feels like Withings is beating Swatch to the punch here. Why even consider a potential Swatch smartwatch that doesn't seem close to release when Withings has made something that's real, looks good and comes with proven technology?
And boy, do these watches look good. You're not getting advanced health features here, but for $69.95 I'm not sure anyone is complaining. The big question is whether Withings will be able to ramp up all those different customisation options.
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