New Apple Watch Pride bands and watch faces land

Third year of Apple Watch Pride merch incoming
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Apple has launched new all-new Pride straps and watch faces – updated for 2020.

Apple has marked Pride with watch faces and bands every year since 2018, so it’s certainly now a tradition for the company.

There are two new Pride straps – a standard Apple Watch Pride Edition Sport Band and an Apple Watch Nike Pride Edition Sport Band, which offers a new spin on the iconic sporty band. Both come in the company’s soft silicone material – where 2019 saw a fabric mesh version.

New Apple Watch Pride bands and watch faces land

And it’s not just straps. There are also two new Pride watch faces that anyone can enjoy once watchOS 6.2.5 lands on their Apple Watch. Again, there’s a set for the standard Apple Watch and another for Nike Editions.

The Pride striped watch face is back and updated, and there are Pride Digital, Pride Analog, and Gradient face options.

And the Nike Edition Analog watch face has also been rainbowfied.

And you don’t lose access to previous years Pride options, if you preferred 2019 over 2020. Each will be available as a customisation option on the Apple Watch itself. Just long press on the watch face, choose Customize, and then you can cycle through. That can also be done on the Watch companion iPhone app as well.

New Apple Watch Pride bands and watch faces land

And 9to5Mac have spotted that the Numerals Mono, Numerals Duo and California watch faces have all been given Pride options too in the watchOS 6.2.5 beta.

We’ve not got a time scale on when the update will hit Apple Watch, so keep an eye out – but the bands are on sale now.

With Pride 2020 events a victim of the Covid 19 lockdown, the watch faces are a great way to show some solidarity with LGBTQ people and causes in a difficult time.

TAGGED Apple Watch

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James Stables


James is the co-founder of Wareable, and he has been a technology journalist for 15 years.

He started his career at Future Publishing, James became the features editor of T3 Magazine and and was a regular contributor to TechRadar – before leaving Future Publishing to found Wareable in 2014.

James has been at the helm of Wareable since 2014 and has become one of the leading experts in wearable technologies globally. He has reviewed, tested, and covered pretty much every wearable on the market, and is passionate about the evolving industry, and wearables helping people achieve healthier and happier lives.

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