New York Standard Watch is launching its collection of hybrid smartwatches that promise to offer connected features discreetly packed into stylish traditional watch designs.
After a successful Kickstarter campaign in 2017, NYSW's Manhattan, SoHo and Times Square hybrid collections are available to buy through Amazon and from the company's own website.
Read this: Best smartwatches to buy right now
The 45mm Manhattan is the biggest watch of the trio while the Soho packs a 43mm case and the 42mm Times Square is the smallest and the option aimed at women. All feature stainless steel casings and backs and have 5ATM waterproof ratings. You'll also get sub-dials baked into the watch face to display your data.
In terms of smarts, all of the watches are able to track steps, calories and offer standard basic fitness tracking data. You won't be able to view notifications, but a haptic nudge will let you know when someone is trying to get in touch. From the companion smartphone app (iOS and Android) you'll also be able to set up multiple daily reminders for drinking water or downing your pills as well as syncing global and DST time.
In terms of pricing you can pay anywhere from $170 to $215 depending on what model and look you go for. The new NYSW hybrid watches are on sale now and we'll be getting our own to try out to see if this hybrid smartwatch deserves a place on your wrist.
While major hybrid launches have been relatively low key in 2018, it's always nice to see another attractive option for those who don't want to spend big on a full fat smartwatch like the Apple Watch or Samsung Galaxy Watch.
How we test
By Michael Sawh
Michael Sawh has been covering the wearable tech industry since the very first Fitbit landed back in 2011. Previously the resident wearable tech expert at Trusted Reviews, he also marshaled the features section of T3.com.
He also regularly contributed to T3 magazine when they needed someone to talk about fitness trackers, running watches, headphones, tablets, and phones.
Michael writes for GQ, Wired, Coach Mag, Metro, MSN, BBC Focus, Stuff, TechRadar and has made several appearances on the BBC Travel Show to talk all things tech.
Michael is a lover of all things sports and fitness-tech related, clocking up over 15 marathons and has put in serious hours in the pool all in the name of testing every fitness wearable going. Expect to see him with a minimum of two wearables at any given time.