The hottest watch on Wall Street? That's the Cupertino contender of course - with Morgan Stanley stating that between 10 million and 30 million Apple Watch units will be sold in 2015, with the 30 million figure "arguably still conservative".
The estimate, as quoted by Business Insider, is based on 10% of iPhone owners, of which there will be around 315 million by the time the Apple Watch goes on sale, popping down to an Apple Store to pick up the tech-timepiece.
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It's fresh-air number plucking to an extent; 4% of iPhone owners bought an iPad the year it went on sale and 7% of recent iPod owners bought the iPhone in its first year. However, Apple fans are nothing if not loyal.
Of course, we'll probably never know exactly how many Apple Watch devices are sold because the world's biggest tech brand plans to guard specific smartwatch sales figures by lumping them in with those for iPods, Apple TVs and accessories in the black hole that is 'others'.
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CEO Tim Cook recently told investors during an earnings call: "It says nothing about our expectations about the product...I'm not very anxious in reporting a lot of numbers on Apple Watch and giving a lot of detail because competitors look for it. And so aggregating it is helpful from that point of view as well."
We did get some juicy Apple Watch specs this week though, with the display dimensions finally revealed following the release of the new WatchKit software.
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