Apple Watch to dominate smartwatch market in 2015

55% of smartwatch buyers to be slapping on Cupertino wearable this year
New Apple Watch is pictured during an Apple event at the Flint Center for the Performing Arts in Cupertino
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Big news - the Apple Watch will be the biggest selling smartwatch of 2015. We know right? What a shocker.

That's the word from Strategy Analytics who've just released a report predicting the Cupertino company's newest device will account for nearly 55% of all smartwatch sales in 2015. It's nothing we haven't heard before.

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However, what is interesting is that the shipment figures Strategy Analytics are forecasting are a lot more conservative than we've heard from analysts before.

Its report predicts 15.4 million Apple Watch shipments for 2015 and a total smartwatch haul of around 28 million.

Back in February CCS Insight forecast that, following the Apple Watch release, it would "account for a quarter of the wearables market in 2015, selling around 20 million by the end of the year."

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However, even 15.4 million is a huge figure. To put it into perspective the biggest selling smartwatch so far, the original Pebble, has sales figures just topping 1 million after being available for more than two years.

Android Wear devices in the wild - including Sony, Samsung, LG, Motorola and Asus - probably total around the 1-1.5 million mark as well now; it was reported that 720,000 were sold in the last six months of 2014.

So even if the Apple Watch only hits half of what the analysts are predicting, it's still looking like blowing its rivals out of the water.

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Paul Lamkin


Wareable Media Group co-CEO Paul launched Wareable with James Stables in 2014, after working for a variety of the UK's biggest and best consumer tech publications including Pocket-lint, Forbes, Electric Pig, Tech Digest, What Laptop, T3 and has been a judge for the TechRadar Awards. 

Prior to founding Wareable, and subsequently The Ambient, he was the senior editor of MSN Tech and has written for a range of publications.

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