Michael Kors isn't just launching new smartwatches - it's also announced the Access Crosby fitness tracker, which offers Misfit-style features in a more stylish package.
The tracker, which comes in four colours, keeps an eye on the basic metrics - steps, calories, distance traveled - with an LED notifications in the middle that lights up to let you know if you're meeting your targets.
It also tracks your sleep and can be used to remotely control your phone's music playback - or even take a photo.
Speaking of phones, it'll work with both iOS and Android, and integrates with a handful of fitness apps: Jawbone UP, Apple HealthKit, Google Fit and UA Record. However there's no mention of whether you'll get smartphone notifications on the tracker.
The tracker doesn't need to be charged, running of a cell battery that will last for four months before needing to be replaced. It's also water resistant to 3 ATM.
But back to that design: the Crosby is primarily targeting this to the more fashion-conscious with its crocodile-embossed and diamond-cut silicone options.
You also can't ignore the similarities to the Misfit Shine in both look and features.
Essential reading: Michael Kors Access review
In fact, when you consider that Fossil, which manufactures Michael Kors watches, also owns Misfit, it makes us wonder if this similarity is more than a simple inspiration.
But if the Crosby isn't quite to your liking, the tracker also comes in a cuff design named the Access Reade.
The Reade comes in either black and gold or white and silver, and essentially just puts the brains of the Crosby in a different outfit. It's not clear whether the tracker itself is interchangeable.
The new trackers will be available this Autumn, with the Crosby costing $95 and the Reade $125.