Jawbone squashes rumors it's leaving fitness trackers behind

Jawbone UP fitness trackers are going to stick around after all

Recently, there have been several reports speculating that Jawbone is getting ready to close its doors - but it appears this isn't the case.

In an updated statement we received from a Jawbone representative, the claims made by the initial blog outlet were wrong, and Jawbone will keep working on the UP line.

"Speculation that Jawbone is exiting the wearables business or going out of business altogether is false. This speculation appears to emanate from wrongful insinuations made in a blog post in which the reporter has since posted a 'Correction.'

"Unfortunately, other media picked it up before the reporter posted a correction and spread this false information. Jawbone remains wholly committed to innovating in and building great wearables products. The Company has never been more excited about its pipeline of technology and products and looks forward to sharing them when ready.

"We manage our inventory positions according to internal business processes, and strategic product lifecycle objectives. This situation is no different and we will continue to support all of our products in the marketplace."

Sounds like Jawbone isn't happy with what's been circulated but on the bright side, it doesn't seem like the company is shuttering its UP line or closing down.

Previously, Tech Insider stated 'a source close to the matter' revealed Jawbone halted UP production and sold the remaining trackers off to a third-party reseller.

Fortune also reported that Jawbone is getting rid of its speakers as well: "Jawbone has been working with third-party distributors to liquidate its remaining speakers in retail outlets."

We reached out to the company and only received the following reply from a Jawbone representative: "We're not commenting on the speculations made in the reports today."

Essential reading: How your fitness tracker works

It sounded like damning evidence that Jawbone has been quietly mopping up and hanging up its hat after a long battle with the likes of Fitbit, and smartwatches such as the Apple Watch.

We have been curious about the company's quietness and its the lack of new Jawbones but certainly didn't expect a complete shutdown. The launch of the UP2, UP3 and the UP4, which introduced mobile payments for the first time were not without hardware problems - and it wasn't the first time it ran into hardware snafus.

Despite lack of sales or news of upcoming products, we won't see the end of Jawbone - but perhaps a new direction that steers away from consumer products and into the enterprise space instead. Or maybe Jawbone's going to surprise us all with something fresh later this year.

What do you think?

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  • BadDobby·

    That's a pity if true. Thank goodness Garmin has really stepped up its game this past year. Water proofing issues? Pfft no problem. Innovation? Pshhh... no problemo, Garmin just gets the job done. Fitbit on the other hand, not too far away from following Jawbone if current form persists.

  • Nischit·

    Apple needs to get back to innovating new devices. Not follow the footsteps of others

  • Nischit·

    I think a fitness band from apple would be a good idea

  • Pw1·

    it's so sad jawbone along with Microsoft band are the only devices that truly track your sleep patten fitbit & the other are useless as only track the length of time asleep not the quality of sleep. Sad if no other jawbone devices are launched.

    • xoxo4monique·

      Agreed. The software on Jawbone and Microsoft band are so comprehensive. Too bad Jawbone had to cut corners on the hardware. I would still buy a next gen Jawbone activity band if the software was the same and the hardware made it such that it doesn't break into pieces in one year.

  • Jstamour·

    They are sure to leave the market. After my experience with their customer service recently, they will never last. There is known defect in early UP3 model's battery. You go to their website and they identify the band as one with the known defect. You simply fill out a form and they give you a message that a new band is on the way. Very easy, and amazing experience. After a week, I don't have a tracker, I contacted them and Jawbone indicated that there was no record of it. They told me they needed the purchase receipt. Which I provided. They indicated that it was not a preferred dealer that I purchased it from so it was not covered. 'But your site says it's known defective'. A now different rep replies indicating they need a purchase receipt as they cut off all original conversations. Ugh.. So, I filled out the form again - 'A new on is on it's way' - No dice...Take care Jawbone - Game over.BTW, Jawbone audio was industry leading and very well thought of. My Jambox was stolen, but I did love it.

  • Rifat·

    Well, take a deep breath and give a new start, yes fitness tracker can give you better life performance surety with its great features that make you active and I’m glad of this site for their good advertisement about fitness trackers.