Asus has announced it's working on an augmented reality headset, which is set to be released next year.
The news was dropped during an earnings webcast with the company's CEO Jerry Shen, who offered only scant details on the specs, but revealed that the company has decided to back augmented reality over virtual reality.
Essential reading: VR vs AR: Which is the future?
"We think AR will be very important for people's lives. You can make a real setting meld together with yourself and the AR portion," he said. "Internally, we are talking about how to prepare."
CNET points out that, in October, Asus chairman Jonney Shih said that the company was in talks with Microsoft about building a cheaper version of the HoloLens. However, it's unclear whether the latest announcement is connected.
Now that virtual reality is taking off like a buffalo with a bee sting, it is interesting to see that Asus is throwing its hat into the augmented reality ring instead.