​Fitbit and Strava join forces for fitness and sports tracking

Get your sports and fitness tracking data in one place
​Fitbit and Strava join forces

Fitbit has announced a partnership with Strava which will see its fitness tracking tech integrate into the popular sports app.

Strava is a favourite among cyclists and runners, and already plays nicely with a host of fitness trackers. However, this is the first two-way partnership the company has signed, which means that users will be able to get a clearer picture of their fitness.

Read more: How to activate Bike Mode on your Fitbit Surge

It means that if you workout with a Fitbit device – be it the Charge HR or Fitbit Surge – you can have your stats added into Strava, as well as Fitbit. That's hugely compelling for users with years of workout history, and means you can compare newer workouts to older ones. What's more, you won't have to use two devices for all-day fitness and sleep tracking, as well as workouts.

"Strava works with dozens of activity tracking and GPS devices, but this two-way integration with market-leader Fitbit is the first of its kind," said David Lorsch, VP of Business Development at Strava.

"Strava athletes using a Fitbit device like the Fitbit Surge can now choose to record their runs or rides with Strava and connect with our community, while using their Fitbit tracker to get a comprehensive view of their activity and sleep patterns," he continued.

While this is a great partnership for Fitbit, we hope that it leads to better fitness integration in the future. While the Fitbit Surge is a decent fitness tracker, it doesn't come close to the likes of Garmin – both in the amount of data collected, the accuracy or the way it's analysed.

A partnership with Strava would help it build more comprehensive sports features, and we hope the two can work together to create even better all-round sports tech for the future.


  • fb_102040937 says:

    Fitbit makes basic movement trackers. They don't support ANT+ and most of their units are not even waterproof. Horrible joint venture.  Garmin is a perfect match.

  • fb_1420043 says:

    Thx for article. I'm also the big fan of TRX workouts. But the problem with suspension training is that there are very few good workouts on the internet for this great piece of equipment. I've found this cool videos that I use in my daily routine www.99suspensiontraining.com

  • RoadKill says:

    As an avid athlete and purchaser of the FitBit Surge, I can tell you that this device falls very short of all of its claims. It doesn't sync reliably, it doesn't charge reliably (eventually the plug becomes too loose), and the features offered on the website for syncing with other activity tracking sites like Strava, MyFitnessPal and Endomondo are frequently not working. The technical support does not seem able to understand or take appropriate actions to remedy these short comings. If FitBit wants to compete with other companies offering similar products, they are going to need to do some significant work.

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