Onward drives the wearable tech juggernaut, and out of no-where this week we've seen a slew of new devices, which took everyone off guard.
If you've taken your eye off the wearable ball, then let us catch you up with our weekly review of everything you need to know.
Jawbone releases new fitness trackers
If you'd asked us a fortnight about Jawbone, we'd have told you the company looked dead and buried. Delays to the UP3 and rumours of financial difficulty plagued the company and the future did not look rosy.
This week the company announced that it's raised $300m in funding and has two new fitness trackers. The Jawbone UP2 is an update to the ubiquitous UP24, and it's also developed the UP4 – a second version of the UP3 – armed with mobile payments in partnership with American Express.
You can read everything you need to know about the Jawbone UP2 and also our guide to wearable payments. If you're shopping for a new wearable device, don't forget to swing past our guide to the best fitness trackers.
New Asus smartwatch teased
As a company, Asus hates keeping secrets. Every it launches a product, the company teases it in the weeks before – it happened with the Asus ZenWatch last year, and now with its next version, the Asus VivoWatch.
We don't know much about it, other than it will feature a 10-day battery life and will not run Android Wear. Also, 'Vivo' is part of Asus' Windows branding, but with the company's haphazard approach to its devices, we're not sure what to make of that.
You can read our full guide to everything we know about the Asus VivoWatch and check back next week for full information. What's more, make sure you check out our guide to the best smartwatches and best Android Wear devices.
New Garmin and Panasonic action cams
This week both Garmin and Panasonic took aim at the GoPro Hero 4 with their own action cams.
Garmin's VIRB X and VIRB XE cameras don't feature the same 4K resolution, but are packed with sensors that will overlay stats on your jump, falls and climbs over the footage. It's also waterproof to 50m without a case.
The Panasonic HX-A1 isn't quite as rugged, just usable to 1.5m in water and -10 degrees Celsius. It also captures footage at full HD, and 120fps slo-mo at a slightly less impressive 480p.
Apple Watch sold out for launch day
Apple's soft launch of the Apple Watch on 10 April was so popular, that the company has now sold out of devices, with shipping now estimated at June for all versions. That means that anyone going in-store on 24 April (this Friday) for the real launch day, will leave empty-handed.