Virtual reality's rise to the mainstream has taken another step as the Sleepy Hollow VR experience picked up a Creative Arts Emmy.
The Oculus Rift based experience, which was produced by Fox and Toronto-based studio Secret Location grabbed the Outstanding User Experience and Visual Design award.
As with most VR experiences, the short was designed as promotional material for Fox's TV spin off of Tim Burton's 1999 film of the same name.
The experience enables users to have their head lopped off and waved around in front of them, by the Headless Horseman who also seems to be missing his bonce. It was built for Oculus Rift DK2, and is the first time an Emmy has gone to a virtual reality project.
But that wasn't the end for virtual success at the 67th Emmy Awards. The AMEX Unstaged: Taylor Swift Experience also got the nod for Outstanding Original Interactive Program. The experience enabled fans to follow Swift around (in a non-creepy way) using their smartphone.