We've seen smartwatches that let you swap bands or watch cases but Henlen wants you to take the smart internals and move them into another watch body.
Before you get carried away and think you can turn any watch smart, it doesn't quite work like that. It'll only work with Henlen's Origin Series which comes in two designs.
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The Commander offers the more rugged look and will be available in black and silver. The Covert comes with a rose gold or black body with the option of chocolate leather and red leather straps. Both come with stainless steel watch bodies and straps will be interchangeable.
The smarts are housed inside a Cell that features a 1.39-inch 400 x 400 AMOLED screen with Gorilla Glass, a 1.2GHz dual core Mediatek processor and 572MB of RAM. It'll also pack a heart rate monitor, 4GB of internal storage and a 450 mAh battery. It clips out of the body in a similar fashion to popping the Fitbit Blaze module out of its body.
It'll run on Android with Henlen putting its own distinctive spin on the UI. It's apparently a layered system that gives you the most general information first before letting you dig deeper for more detail. Notifications will also broken down into three categories; Messages, Missed Calls & Social Media.
The companion app will be available for Android and iPhones where you can adjust settings, switch up watch faces and get access to the Henlen store to find out when new watch bodies are available.
Henlen's Kickstarter campaign is up and running and hoping to raise $100,000. If you want one, $185 will get you one Cell and one watch body. Pledge more than $475, and you'll get the choice of all the designs. There'll be a bit of wait to get hold of one though as estimated shipping has been slated for February 2017.
How we test
By Michael Sawh
Michael Sawh has been covering the wearable tech industry since the very first Fitbit landed back in 2011. Previously the resident wearable tech expert at Trusted Reviews, he also marshaled the features section of T3.com.
He also regularly contributed to T3 magazine when they needed someone to talk about fitness trackers, running watches, headphones, tablets, and phones.
Michael writes for GQ, Wired, Coach Mag, Metro, MSN, BBC Focus, Stuff, TechRadar and has made several appearances on the BBC Travel Show to talk all things tech.
Michael is a lover of all things sports and fitness-tech related, clocking up over 15 marathons and has put in serious hours in the pool all in the name of testing every fitness wearable going. Expect to see him with a minimum of two wearables at any given time.