A budget GPS phone watch for kids sold more in China than all of Samsung's wearables worldwide between July and September this year. That's according to IDC's latest Worldwide Quarterly Wearable Device Tracker report.
BBK, the Chinese electronics giant which makes Oppo and OnePlus phones, sold an estimated 700,000 units of the XTC Y01, a smartwatch for kids that costs Â¥796.00 (about $125).
Read this: The best kids trackers
In an otherwise unsurprising set of estimated sales figures, only Fitbit (4.7 million), Apple (3.9 million) and Garmin (0.9 million) sold more wearables than BBK. Samsung's entire smartwatch line-up trailed the Y01 by 100,000 watches.
OK, OK, you got us. The much anticipated Samsung Gear S2 only went on sale on 2 October in the US and 12 November in the UK i.e. after the quarter in question. You sleuths, you. But over the summer Samsung was still flogging Gear 2s, Gear Lives and Gear Fits so it's not like it was doing nothing.
Horror show: We test a bunch of random cheap Chinese smartwatches
The Y01's success is just further proof that China could be just as important to the likes of Apple and Fitbit as the US and Europe. Xiaomi's fitness tracker is dirt cheap but the more premium Ticwatch also enjoyed success and the Shine 2 had a killer 250,000 units first day of sales in China recently.
In case you're wondering, the Y01 comes in a bunch of bright colours and handles calls, with its own nano SIM card, as well as allows parents to locate their children via the wearable's GPS. It's iPhone and Android compatible and other features (taken from translated Amazon China and JD.com) include micro chat, reminders, family group chat and parental controls like disabling chat in class.
Unlike the Mi Band, it's less likely BBK will enjoy big sales globally as there's quite a few similar kids' wearables already on sale.