Target's Open House smart home space is ready for business.
The space is designed to show off and sell the latest smart home accessories, as well as staging demos, tech talks and a place for local smart home entrepreneurs to meet up. Target wants to learn about smart home tech by watching visitors interact with popular devices and getting real-time feedback on what works and what doesn't.
The 3,500 square-foot transparent plastic house, filled with transparent plastic furniture, will provide an un-homely glimpse into life in the future. More than 30 devices will be on show from familiar smart home names: Nest thermostats, Sonos wireless speakers, August smart locks and fitness trackers from Fitbit and Jawbone.
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Target is using an app called Yonomi (like IFTTT for smart home gadgets) to connect the devices and make them work together on awesome problem solving scenarios.
"Visitors can see how a baby's stirring prompts soothing music on the sound system and a pot of joe brewing in the kitchen," said Target's chief creative officer, Todd Waterbury.
Target already sells smart home tech, from kitchen gadgets to bathroom scales and with Open House, this can be expected to expand dramatically.
"From a strategic perspective, we see internet of things as a megatrend on the horizon. We know it's going to generate huge value," said Target's chief strategy and innovation officer, Casey Carl.
Target's Open House is now open and located at 789 Mission Street in San Francisco's Metreon shopping centre.
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