Samsung's Bixby logo may have been uncovered in trademark filing

But bigger questions still remain about AI-powered voice assistant
Filing reveals Samsung Bixby logo

With rumours swirling in the build-up to MWC 2017, the logo for Samsung's upcoming digital assistant Bixby appears to have leaked.

According to a new report from Neowin, an application filed with the European Trade Mark and Design Network houses a 'B' logo, potentially pointing towards Samsung launching the Bixby moniker alongside future devices.

Read next: How Viv plans to beat Siri and Alexa in the AI assistant game

And while one of those devices will be its Galaxy S8 smartphone, the assistant is also likely to see support through the company's throng of smartwatches and fitness trackers, too.

The report also notes how this could be the logo for the S8 flagship, though this would appear unlikely considering the filing indicates it will involve "interactive computer software enabling exchange of information".

Leak reveals logo for Samsung's upcoming Bixby

Samsung Bixby story so far...

With the branding to the assistant seemingly cleared up, the biggest mystery surrounding Bixby still remains what tech is actually behind it. After Samsung revealed the acquisition of Viv Labs (an AI company owned by the creators of Siri) way back in October, it appeared a foregone conclusion that the technology would be implemented into the new assistant.

Recent noise indicates that Bixby will, in fact, be based on the company's existing voice command service, S Voice.

And if it does happen to provide minimal input from Viv and feature the guts from the original S Voice instead, expectations may have to be tempered. After all, this was a voice companion pre-emptively tipped to be on a different level to its peers.

That was also before further leaks suggested Bixby — or Kestra, depending on if you opt for the female alternative — will only initially support eight languages, which, while more than Google, pales in comparison to Siri and Cortana.

Expect Bixby to make its debut during Samsung's appearance at MWC before the end of the month.

Leak reveals logo for Samsung's upcoming Bixby

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