Conor Pierce, Samsung UK VP for Mobile, told Wareable that the Gear S2 3G will only be launching in two markets, US and Korea, to begin with.
In case you're confused about the line-up, this is the Gear S2 model that has an e-SIM for making calls without a smartphone, built-in GPS, a bigger 300mAh battery and a slightly thicker profile on the wrist. Like the Gear S2 it comes in two finishes.
When asked if he thinks users in the UK would be interested in this GPS smartwatch Pierce said: "Yes. I mean, what's been the main driver for wearables so far? Fitness. This (the Gear S2) keeps on buzzing saying I should move around more."
One reason for the decision could be the inclusion of the e-SIM, a new electronic SIM standard that is more widely adopted in the US where the Gear S2 3G is launching. So it could be more of a technical issue more than Samsung targeting different models at different countries.
The US and Korea launch fits in with price leaks we've seen so far from Germany and Best Buy Canada which have indicated prices for the Gear S2 and Gear S2 Classic but not the 3G model.
Samsung reps told us that global pricing and release date details for the whole Gear S2 series will be announced next week, week commencing 21 September. We will also get more details about the countries in which it is working with big name app and retail partners and who will get what where.
Explained: How does GPS work?
Pierce also hinted at the UK price for the Gear S2, saying it will be competitive with the £322 figure that research has shown is how much people will pay for a smartwatch. That's slightly more expensive than the very cheapest Apple Watch but more affordable than most configurations.
The latest Gear S2 release date rumours point to 2 October as the day you'll be able to get your hands on one, Pierce would only say it is "weeks" away. Head back to Wareable next week for the full details.
How we test