Wearable tech has a difficult second album problem. There's a ton of pressure on manufacturers like Apple, Motorola and Microsoft to get the second wearable spot on. But not because the first gen wearables were so perfect, because they were so flawed.
It's the tech equivalent of the possibility that if these companies don't get the second album right, people might lose interest in albums altogether. With that in mind, let's take a look at the new Microsoft Band 2 and the other biggest stories from the week in wearable tech.
Microsoft Band 2 arrives with fresh design
Microsoft officially lifted the lid on the Band 2, its new fitness tracker which arrives with a curved OLED display and fresh fitness features like tracking VO2 max.
If you're in the market for a smart band, check out our definitive look at the best fitness trackers. Also this week we share our food tracking, calorie counting diary with you, look at how to run your fastest marathon and dig into the best heart rate monitoring sports headphones.
Blocks hits Kickstarter on 13 October
The wait is over - almost. The Blocks modular smartwatch campaign will begin crowdfunding on Kickstarter on 13 October. Expect speedy shipping from these underdogs. We'll update you with all the specs, pricing details and images when the campaign goes live.
We hope Blocks doesn't end up like one of our list of wearable tech crowdfunding disasters. Any familiar names for regular backers? Modularity is one way wearables can appeal to women and we also discuss this week why companies that are not designing for women should get out of the wearable tech game.
Study: cheap smartwatches are winning
New sales data from Amazon and Best Buy shows that low cost and discounted smartwatches are cleaning up. Put it this way, we'd never even heard of the bestseller on Amazon till now.
Gemio lets teens personalise their wearable tech
These Gemio Bluetooth enabled smart bracelets like, totally promote real world interactions within teen girl squads. The social wearable for teens will be up for pre-order from November and joins Jewelbots and Linkitz in trying to appeal to girls who are up for mucking around with pretty gadgets.
Our crowdfunding pick this week is the curved, E Ink smart bracelet Eyecatcher from LookSee Labs. Pledge $234 on Kickstarter to bag yourself a mens or womens bracelet which displays patterns and alerts and has a battery life of up to one year. It's iPhone only for now.