Fashion designer Tory Burch and accessory pal to Fitbit is getting the hybrid smartwatch treatment and is set to launch for the holidays just in time to be wrapped up and put under the Christmas tree.
Tory Burch falls under Fossil's massive umbrella of designer brands so the Collins is set to follow in the footsteps of the Skagen Hagen Connected, discreetly integrating smartwatch features like activity tracking and notification support while still keeping things looking stylish.
It will be available in four styles including the gold/navy combo above. And we can also expect a more functional side-button according to Fossil that can be assigned to a host of tasks including taking a selfie, controlling music or tracking a goal.
Read this: Michael Kors Access Sofie and Grayson go for Android Wear
The Burch hybrid is just one of a number new watches that Fossil has to show off at Baselworld with a whole new set of Skagen watches (19 in total) also on the way in 2017 across ranges with men and women's models set to get the connected treatment.
Joining Skagen and Tory Burch will be a new Michele connected hybrid smartwatch collection plus watches from Relic with Duncan (men's) and Eliza (women's) collections landing in the autumn. There're more. Chaps will get new hybrids as well and the Holland smartwatch from Kate Spade also lands later this year.
The Marc Jacobs Riley watch is also getting the connected treatment, the Riley hybrid the first wearable from the designer and while we don't have pics yet, it will no doubt be based on the existing Riley style. It's due to launch in Fall 2017.
Fossil has promised to deliver 300 new connected devices and it's clearly not messing about with all the Baselworld launches across Diesel, DKNY & more. When we spoke to the team at CES in January this year, they told us that they had managed to get the manufacturing process of hybrid smartwatches up to the same speed as making watches without the smarts.
We don't have pricing for any of the new models just yet, but we'll find out when we hit the Baselworld show floor. It's going to be a busy one...
How we test
By Michael Sawh
Michael Sawh has been covering the wearable tech industry since the very first Fitbit landed back in 2011. Previously the resident wearable tech expert at Trusted Reviews, he also marshaled the features section of T3.com.
He also regularly contributed to T3 magazine when they needed someone to talk about fitness trackers, running watches, headphones, tablets, and phones.
Michael writes for GQ, Wired, Coach Mag, Metro, MSN, BBC Focus, Stuff, TechRadar and has made several appearances on the BBC Travel Show to talk all things tech.
Michael is a lover of all things sports and fitness-tech related, clocking up over 15 marathons and has put in serious hours in the pool all in the name of testing every fitness wearable going. Expect to see him with a minimum of two wearables at any given time.