Misfit has been all about the partnerships in 2015, and it's just expanded its availability of its pink Victoria's Secret fitness tracker.
The special edition Shine was unveiled for the first time back in November last year, and but was only available in very limited numbers in the US.
Victoria's Secret is now offering the special Shine free with a $200 purchase online.
What's more, buyers in the UK, US and Canada will be able to bag one in retail stores as well.
At CES, Misfit unveiled its partnership with Swarovski for a solar-powered Shine, which dispenses with the need for a separate battery, and recently updated the Misfit Flash to be able to control the playback of Spotify playlists.